Marketing
Behind the scenes of sales and marketing
A look into what goes into marketing and selling a product as a start-up software company.
Allie Spratto
Blog
Sales
146 posts · page 15 of 17
Revenue
What CROs need to think about when it comes to Salesforce
What goes into a successful Salesforce implementation? Learn what a CRO needs to be thinking about when it comes to Salesforce.
Jenn Deering Davis
Sales
Communicating with customers in a pandemic
Communicating with your customers during a pandemic can be difficult. This post discusses tips for communicating with more empathy and support.
Jenn Deering Davis
Management
A practical guide to lead-to-account matching
Easy-to-follow guide for lead matching to accounts and lead routing, ensure you're getting your leads to the right rep at the right time.
Jenn Deering Davis
Revenue
Fit, timing and how systems drive sales productivity
A framework for evaluating where opportunity lies for sales reps, reasons why reps aren’t able to maximize opportunity, and suggestions on how to improve.
Hayes Davis
Revenue
Plug the lead leak: Your reps should own accounts, not leads
In B2B companies, sales reps should own accounts - and only accounts. Business contacts and leads change, and companies are consistent.
Hayes Davis
Sales
How COVID is (finally) destroying geographic sales territories
COVID has accelerated a trend that was already underway: the death of geographic sales territories. Why is this an inferior model? How do we change it?
Hayes Davis
Sales
The role of sales operations in times of change
What's the role of sales operations in changing circumstances? From sales operations organizational structure and framework to people and technology.
Allie Spratto
Sales
Customer success and why increasing NRR takes more than just effort
A lot of customer success work is wasted above and beyond what’s necessary to grow an account. If more effort doesn’t lead to expansion, then what does?
Jenn Deering Davis