For sales reps
Say goodbye to territory trouble
Gradient Works puts high-fit accounts in your name, adjusts your book as the market shifts, and keeps you focused on what matters. Spend your time selling, not sorting.
01The shift
Before and after Gradient Works
Before Gradient Works
- A list of 2,000 accounts and no idea where to start.
- An hour or two a day deciding who to call.
- The good accounts are already in someone else’s name.
- A score appears in your CRM with no explanation attached.
- Your territory is a zip code that says nothing about fit.
After Gradient Works
- A focused book you can actually cover.
- That hour back, because prioritisation is already done.
- High-fit accounts arrive as capacity frees up.
- Every score shows why the account fits and which customers it resembles.
- Your book is built from account quality, not geography.
02What you get
What sales reps get with Gradient Works
- A book you can cover
Between 100 and 250 accounts, chosen by fit, filled to your capacity. Small enough that working all of them is a realistic plan rather than an aspiration.
- An hour or two back every day
The time currently spent deciding what to work disappears, because the prioritisation happened before the accounts reached you.
- A reason to make the call
Each account shows its summary, its cluster, its attributes and the five customers it most resembles. You open the call knowing why this company is worth your time.
Nobody works two thousand accounts. Given a list that size, everyone quietly picks a few dozen — and the selection is usually alphabetical, or whoever replied last. A smaller book chosen by fit beats a large one chosen by accident.
- 1–2 hrs
- saved per rep per day on prospecting
- 100–250
- accounts in a focused rep book
- +16%
- more opportunities created per rep
03Proof
What they say
Our reps are thrilled because they know the accounts we assign from Gradient Works are going to be worth reaching out to, and our ops team loves having this new ability to source high-potential accounts.
We used to hand reps zip codes. Now, we hand them opportunity.
04Questions
Questions we hear from reps
Am I going to lose my accounts?
Not the ones you are working. Retrieval targets accounts sitting untouched in your name — and it is the same mechanism that brings you new high-fit accounts when you have capacity.
What if I have a relationship with an account outside my book?
Say so. Named accounts can be pinned to a specific rep, and protecting existing relationships is a normal part of how territories get configured.
Why should I trust the score?
Because it shows its work. You see which of your company's customers the account resembles, not just a number, so you can make your own call about whether it holds up.
Does this add another tool to my day?
No. Bookbuilder is a native Salesforce package, so your book lives where you already work.
Spend your time selling
Ask your RevOps team about dynamic books, or see how the platform works.