For sales leaders
Give every rep a book worth working
Gradient Works connects account quality, territory fairness, and outbound execution into a coverage model that drives pipeline — across the full team, not just your top reps.
01The shift
Before and after Gradient Works
Before Gradient Works
- Attainment is concentrated in a handful of reps.
- New hires inherit the accounts nobody else wanted.
- Territory fairness is argued about, not demonstrated.
- Coverage problems surface in the forecast, too late to fix.
- You cannot tell whether a flat quarter was targeting or effort.
After Gradient Works
- Every rep holds a book of high-fit accounts up to their capacity.
- New hires draw from the same pool as everyone else.
- Territory plans come with the analysis that justifies them.
- Coverage gaps are visible while the quarter is still open.
- Engagement data separates a targeting problem from an effort one.
02What you get
What sales leaders get with Gradient Works
- Attainment spread across the team
When the difference between a top rep and an average one is partly which accounts they hold, fixing account distribution moves the middle of the distribution — which is where most of your headcount is.
- Territory decisions you can defend
Every scenario arrives with its analysis. A territory conversation becomes a comparison of options rather than a negotiation about fairness.
- Early warning instead of hindsight
Coverage and pipeline creation reporting show where capacity is pointed at nothing, early enough to move it.
The reps at the top of the leaderboard are not only better at selling. They are often also holding the better accounts. That is a distribution problem, and distribution problems are fixable.
- +16%
- more opportunities created per rep
- 50%
- more opps from dynamic vs static territories
- 3×
- more qualified pipeline created
- 5×
- faster territory planning
03Proof
What they say
We used to hand reps zip codes. Now, we hand them opportunity.
With dynamic books, we can quickly react to what’s going on in the market and refocus our energy on industries where deals are still moving.
I could pull all the data from Gradient Works from last year and tell you exactly how many accounts each rep actually engaged.
04Questions
Questions we hear from sales leaders
Will my reps push back on losing accounts?
Some will, initially. It fades because what they get back is better than what they give up — retrieval only takes accounts they are not working, and it is what makes room for higher-fit accounts to arrive.
How does this affect ramp time for new hires?
It is usually the most visible change. A new hire draws from the same pool as everyone else by fit and capacity, rather than inheriting the leftovers, which materially shortens time to first opportunity.
What size team is this for?
Commercial sales teams, typically 10 to 100 reps across AE, BDR and AM roles. It is configured by RevOps and used day to day by managers and reps.
How do I know it worked?
Opportunities created per rep and pipeline creation by segment. Teams typically see around 16% more opportunities per rep, and about 50% more from dynamic books than static territories.
Spread attainment across the whole team
See how your account distribution looks today, and what it could look like.