Management
4 tips for better CRM data hygiene
Enhance B2B sales with top CRM data hygiene tips. Learn how to audit, enrich, automate, and train your team for better data maintenance.
Allison Timura
Blog
Marketing
43 posts · page 1 of 5
Dynamic Books
Adding new data into your account score
Account scoring is complicated enough before finding new data streams. Incorporate new data quickly and easily to focus reps on the best accounts.
Jason Hamilton
Marketing
3 steps to creating a more actionable ICP
Discover how to optimize your B2B sales and marketing efforts by creating a precise and actionable ideal customer profile (ICP) and market segmentation.
Jenn Deering Davis
Marketing
Mastering B2B inbound lead qualification
A step-by-step guide to B2B inbound lead qualification, including lead qualification criteria, lead scoring, MQLs and SQLs, opportunity creation and more.
Guest Writer
Marketing
How to develop the right account scoring model
Learn how to develop precise account scoring model examples that help you prioritize your leads and focus on the most promising opportunities.
Jenn Deering Davis
Dynamic Books
Intent and timing when you don’t have budget for 6sense
Create intent and timing signals for accounts using search, website and social media. Identify the right accounts to target without an intent data provider
Jason Hamilton
Dynamic Books
Using intent data to forecast across the customer lifecycle
Use Intent data to improve your sales and marketing forecasting. Learn about firmographic & technographic data and improving data hygiene in Salesforce.
Jason Hamilton
Marketing
Using multi-touch attribution across the customer journey
Learn how to use multi-touch lead attribution across customer journey from the first touch, last touch, and multi-touch point models.
Jason Hamilton
Marketing
Dynamic books and PLG
For PLG companies and other companies that rely on PQLs, it can be hard to identify and assign leads effectively. Here are tips for doing it better.
Jenn Deering Davis