Marketing
A framework for better brand positioning
Positioning is more than just writing better copy. It’s about deciding what people will think about your company. Here are 7 tips for betting positioning.
Jenn Deering Davis
Blog
Marketing
43 posts · page 4 of 5
Marketing
Behind the scenes of sales and marketing
A look into what goes into marketing and selling a product as a start-up software company.
Allie Spratto
Management
What I learned running comms at the world’s biggest comms SaaS company
Corporate communications lessons including tips on how to communicate during mergers and acquisitions
Jenn Deering Davis
Marketing
10 steps to better sales and marketing copy
Writing good sales and marketing copy is hard. Here are some tips to improve your marketing messaging and write better copy.
Jenn Deering Davis
Marketing
Marketing in a time of crisis
Communicating in a crisis can be hard. Here are a few things to think about as you're selling or marketing in a time of global crisis.
Jenn Deering Davis
Marketing
What is marketing when you don't even have a product yet?
When your company is so new that you don't have a product, what are you marketing? Learn about pre-product marketing goals and lessons learned.
Jenn Deering Davis
Marketing
Account based marketing is more than just marketing
Learn how Account-Based Marketing (ABM) drives revenue growth for your business and requires coordination between your entire GTM organization.
Jenn Deering Davis
Marketing
PR is more than just press releases
Public relations is a lot more than just press releases. What's the role of PR in driving revenue?
Jenn Deering Davis
Marketing
Customer experience and all the people your customers interact with
As someone moves from lead to prospect to customer, their account changes hands at least 5x. You have an opportunity to improve that customer experience.
Jenn Deering Davis