Marketing
10 steps to better sales and marketing copy
Writing good sales and marketing copy is hard. Here are some tips to improve your marketing messaging and write better copy.
Jenn Deering Davis
Blog
The Gradient Works blog
370 posts · page 38 of 42
Sales
Communicating with customers in a pandemic
Communicating with your customers during a pandemic can be difficult. This post discusses tips for communicating with more empathy and support.
Jenn Deering Davis
Revenue
The complete RevOps glossary
A list of all the terms and definitions we use in revenue operations - a complete RevOps glossary.
Jenn Deering Davis
What we've learned using LinkedIn for B2B marketing
A post describing the several tactics and solutions using LinkedIn for B2B marketing that we've experimented with over the past 6 months.
Allie Spratto
Management
A practical guide to lead-to-account matching
Easy-to-follow guide for lead matching to accounts and lead routing, ensure you're getting your leads to the right rep at the right time.
Jenn Deering Davis
Our Company
The Gradient Works private beta is expanding
Gradient Works' new approach to account assignment is now in beta. Increase the sales velocity of your entire organization, from leads to customers.
Jenn Deering Davis
Marketing
Marketing in a time of crisis
Communicating in a crisis can be hard. Here are a few things to think about as you're selling or marketing in a time of global crisis.
Jenn Deering Davis
Management
Review: The Goal is a little weird, but valuable for B2B sales leaders
A book review of The Goal. The lessons are valuable for B2B revenue leaders because this a book about how systems work.
Hayes Davis
Revenue
Thinking about 2021 revenue resolutions as OKRs
What are your revenue new year's resolutions for 2021? And if you want to actually achieve those goals, it's more effective to think about them as OKRs.
Jenn Deering Davis