Skip to content
RevOps glossary

Sales Development Representative (SDR)

In business, an SDR means "sales development representative" and are usually entry level.

All terms > Sales Development Representative (SDR)

Sales Development Representative (SDR)

A sales development rep (SDR) is an entry-level sales specialist who focuses on finding or qualifying new prospects, establishing early prospect relationships, and populating the sales pipeline with new leads for AEs. In some cases, SDRs set calendar appointments for AEs after qualifying a new lead.

Watch this video on hiring and training an SDR team to learn more.

<div class=“post-embed”><iframe src=“https://www.youtube.com/embed/KEkwTZ2WtKw” title=“YouTube video player” loading=“lazy” referrerpolicy=“strict-origin-when-cross-origin” allowfullscreen></iframe></div>

Put the theory to work

Score your accounts and build a territory plan on the free plan.