Product Marketing
Product marketing and how it relates to the rest of the marketing organization
All terms > Product Marketing
Product Marketing
The division of marketing focused on positioning the product best for sales. That typically involves messaging, collateral, sales enablement and training, pricing and packaging, acting as a go-between among product, sales and marketing teams to ensure the company is communicating effectively about the product and its benefits, and ensuring feedback about that process is communicated back to the product team.
Check out the video below featuring Brendon O’Donovan, Vice President of Product Marketing at TeleSign, to learn more.
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